Cartier Holds Elephant Polo Match In India

Monday, 27 November 2006

The pairing of Cartier and polo - the sport of kings - should come as no surprise, but the elegant jewelers have added an interesting twist to the scenario. Forget the horses, it's "Elephant" polo at Cartier. Cartier became involved in the event to highlight the plight of Asian elephants, whose numbers are rapidly diminishing. Held in India's 'Pink City', the glamorous event attracted the creme of international high society and celebrities. Local branch of animal activist lobby group PETA protested at the site claiming that the event was perpetrating cruelty to animals, suggesting that the jeweler should stick to "selling watches." It's a contentious situation and certainly harks back to the colonial, English Raj days. by Lisa Evans